CRM SaaS: Definition AND 7 advantages of a CRM solution as SaaS
Is the software also available as CRM SaaS?
CRM SaaS (short for CRM as Software-as-a-Service) has a lot to offer. Still viewed with suspicion in Germany some time ago, more and more companies here are switching to this model.
Could this model be something for your company? Here are some facts for and against. If your questions are not fully answered, feel free to call us.
Table of contents
What is CRM SaaS?
CRM SaaS is an operating model for CRM software that runs in the cloud. The cloud CRM and the associated IT infrastructure are operated and provided by an external service provider.
This means that no additional IT resources are required in your own company to use the CRM software. It is usually charged in the form of a monthly rental price per user.
What are the advantages of CRM SaaS?
Does it make more sense to use CRM software as a cloud solution or to opt for an in-house installation (on-premise)? The current trend shows that companies are increasingly appreciating the advantages of CRM SaaS.
There are many reasons for this. A key advantage of SaaS CRM is that you can access powerful applications directly from the Internet without having to manage expensive hardware installations or software updates.
1. cost savings
The introduction of CRM involves investments in licenses and the necessary IT infrastructure, such as servers or personnel for administration. The cloud model offers the advantage that these initial investments are no longer necessary. The monthly fee per user can be calculated on a fixed basis and easily adjusted if the number of users changes.
When calculating your costs, please ensure that you also take into account the purchase of the necessary hardware, services and employees. It often turns out that the CRM SaaS approach is actually a more cost-effective option and is therefore often considered by medium-sized companies in particular.
2. high security
CRM hosting providers have a sophisticated security concept due to their many years of CRM practice. This means that data is better protected in the cloud than at some companies without the relevant IT knowledge. The costs are lower than with in-house operation.
Your CRM SaaS provider takes care of everything, from updates and data security to hardware maintenance.
3. short project duration for CRM SaaS
IT projects are often shorter, as there is no need to procure hardware and qualified IT staff.
4. seamless availability: 24/7
By using a cloud CRM, you have access to your data anytime and anywhere - as soon as you have an internet connection. Your data is accessible across all your devices - whether on your desktop, tablet or smartphone.
5. independence from classic release cycles
Updates or small improvements can go live within short periods of time so that you can see the result directly in your application. Without an update. But possibly with a restart or logout.
6. fast integration of other cloud services
An important advantage of the CRM application in the cloud is the ability to quickly integrate other cloud solutions into the business application.
7. quick and easy to scale
If your company decides to increase the number of CRM users, it can be done within a day - without installing software, waiting, testing, etc. You simply change your subscription and your provider gives the new user access to your CRM solution.
This process is the same for additional storage space and service. All with the speed that companies love so much about this model.
Are there any disadvantages to CRM SaaS?
Do you also need your CRM offline?
The Internet is not yet widespread in Germany. As soon as your field service has to work in a dead zone, you need a corresponding offline client.
Is a dedicated server part of your security requirements?
There are only a few CRM SaaS providers that provide you with your own server. Normally, several companies work on a shared server. Formulate your questions to the CRM SaaS service provider accordingly.
What is your conclusion?
Companies all over the world are moving to the cloud, where they can easily rent CRM SaaS and enjoy a worry-free working life.
This is why companies use CRM SaaS:
- It saves money. SaaS systems are cheaper than on-prem systems and have lower operating costs. No infrastructure, servers, upgrades or maintenance by your own company are required.
- It saves time. Setup and upgrades are usually easier, faster and more efficient.
- It facilitates collaboration. Authorized people can access the CRM software and data from anywhere they have an internet connection.
- It adapts to trends. You can easily pick up and incorporate current trends such as mobile strategies or omni-channel integration.
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Get started quickly without purchasing additional technology or services! Find out more about our SaaS model in the Cloud CRM brochure.
