1989 to 2024
35 years - a period of time in which we have experienced numerous developments and changes in the CRM world: from emerging trends and innovative solutions to well-deserved awards. This experience has equipped us perfectly for the demands of tomorrow's working world.
The company was founded in 1989 with the aim of mapping and simplifying business processes.
An initial, rudimentary CRM system for addresses and the simple filing of correspondence was developed. This greatly simplified business processes.
VIS (Sales Information System) and SFA (Sales Force Automation) were created in 1999, a major step forward for sales and an essential component of the CRM software. With these extensions, statistical evaluations and automated sales processes could be mapped. From lead management to the tracking of sales opportunities and the monitoring of deadlines and tasks.
In addition to the classic sales benefits provided by the first CRM systems, it was quickly recognized that the data could be used throughout the company. This data should also be made available for marketing campaigns. Whether for sending serial letters or invitations to events - from 2006 onwards , CRM offered the right functions for marketing. This has greatly simplified business processes.
Thanks to the software support, customers could be served better and more easily. We established the CRM for Service & IT to optimize customer support and the handling of questions or problems . Support services could now be provided quickly and easily.
Customer and address data could be managed in a better and more structured way. However, in order to work even more efficiently with the data, various analysis and evaluation functions were developed. This made the data more meaningful and provided a sound basis for decisions and processes.
CRM solutions are being used in more and more companies. But until now, work was tied to the office and the PC. In 2011, it was time to make CRM possible on mobile devices too, as more and more users also needed mobile access to data. This is how the mobile CRM app began to establish itself.
Another approach to using a CRM solution was developed in 2012. CRM in the cloud was just the right thing for anyone who wanted to get started quickly with a CRM and did not want to purchase additional technology or services. Thanks to high security standards and versatile customization options, the advantages of a cloud CRM solution are stillconvincing today.
With classic CRM, customers are the focus of all activities. With the changing times and the growing demands on the market, the need for solutions that also cover cross-company relationships with partners, suppliers, applicants, dealers, etc. became great. The birth of xRM solutions
Email alone is no longer proactive enough. Status information, comments, chats, etc. are necessary for clear information procurement. Extensive new and further developments have made it possible to incorporate social channels into CRM.
Gedys Intraware as winner of the Top 100: Top Innovator - An award is worth a thousand words. For this reason and out of conviction, we faced the jury and were honoured as Top Innovator 2017.
The customer journey: What drives the customer? At which touchpoints can we support and look after them? The future has a lot in store for the CRM world. CRM software must not only be able to cope with this, but ideally also be a step ahead. Find out more about the customer journey here.
The Project module in Release 8.13 enables comprehensive project management from the concept phase through to delivery. Directly in the CRM including resource management via the calendar functions, workload overviews and project planning.
The Proalpha Group acquires Gedys Intraware and expands its own ERP+ portfolio with the powerful customer relationship solutions of Gedys Intraware. This strengthens the Group with comprehensive CRM expertise for SMEs.
The new CRM assistant helps to write texts faster by integrating OpenAI in all RichText fields. Selected text can be edited at the touch of a button. Free instructions to the AI are also possible for text editing. You can find out more about Release 8.14 here
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