Gedys CRM in marketing
For more teamwork and success
Generate more leads and turn them into satisfied customers - as a team with your sales team.
CRM in marketing
How your team benefits from the software
Depending on the company's focus, the main task for marketing is usually to generate new leads and hand them over to sales at the right moment.
If a CRM is used in marketing, this not only ensures better lead management, but also smoother collaboration with the sales team. It provides transparency, saves time and simplifies processes. It also supports marketing in working with sales and service to turn leads into satisfied customers
FROM LEAD TO FAVORITE CUSTOMER
Plan targeted campaigns for perfect customer journeys
Offer every interested party a seamless experience by linking all data from sales, service and marketing to create an overall picture. The CRM colleague takes over the routine activities at the digital contact points and makes the team's work much easier by automating mailings, campaigns and events. With Gedys CRM in marketing, you can track the entire customer journey from prospective customer to loyal customer. You can strengthen the bond with your company with targeted campaigns using the data from the analytical CRM.
BusinessMail
- Store leads, contacts or event participants directly from the mailbox centrally in the CRM. With transparency for all colleagues.
- View processes, projects, participations and sales opportunities directly in your mailbox. Not only for buyers but also for suppliers or the press.
- Very good for quick decisions and agreements.
Automations
- Keep track of all the necessary facts. The Gedys CRM provides lists and diagrams for this purpose.
- The marketing dashboard can be put together in a variety of ways. For example, on participants, capacity utilization and tasks at events, on new leads, on the status of campaigns, tasks due or important dates.
Current marketing material
- Make current brochures, flyers, questionnaires, reference stories, presentation slides and contact persons in the marketing team available to Sales and Service
- Versioning prevents the use of old documents.
- Use of the stock management function for print material, giveaways or trade fair equipment such as roll-up banners, displays or monitors.
Status of marketing projects
- Tasks and deadlines for marketing projects are summarized transparently in the CRM.
- Every employee automatically receives information or reminders from the CRM system.
- Overviews show the processing status of projects, campaigns and events, including the tasks of colleagues.
- Appointment surveys via the Internet shorten the time it takes to find appointments with those involved.
Fast integration
- Integration of important information sources and service offers directly from the Internet into the CRM.
- Benefit from Bahn.de, HRS or Wetter.com when organizing events, as well as a quick look at social media channels and the Internet.
- No problem either: integration of ERP systems.
100% GDPR-compliant
- For your legally compliant mailings, telephone campaigns and campaigns, the CRM in marketing includes the communication status for contacts and the associated process functions.
- GEDYS IntraWare CRM prevents mailings from being sent if the status is set to "No advertising", for example. This guarantees that you are ready for GDPR.
Professional mailings and newsletters with CRM
(Video in German)
Plan and control campaigns
Digital process support in CRM makes it easy
Campaigns are an important link between analytical and operational CRM in your company. Where is there still potential for growth? Which target group promises success? These are the requirements that you record in corresponding campaigns. With CRM in marketing, you focus on the buyers and their buying motives.
You develop campaigns with a creative approach and suitable material. Precisely tailored to your target groups. You hand over leads with potential to your sales team. (Video in German)
Organize company events
Easy thanks to CRM in marketing
Depending on the industry, interested parties expect to meet you at events. You can achieve a great effect with events that inspire. There are no limits to your creativity when it comes to presenting your products or your company in the right light. Every type of event brings with it a wealth of tasks, regardless of whether your events take place online or offline.
