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    Gedys CRM in marketing

    Depending on the company's focus, the main task for marketing is usually to generate new leads and hand them over to sales at the right time . If a CRM is used in marketing, this not only ensures better lead management, but also smoother collaboration with the sales team.

    Extensive selection options for your CRM data and distribution lists allow you to address your customers in a target group-specific manner. You can quickly record new contacts collected at trade fairs and make them available to the sales department for processing. True to the motto: simple, fast and clear.

    Our customers' success stories from over 35 years of CRM practice

    From lead to favorite customer

    Plan targeted campaigns for perfect customer journeys

    Offer interested parties a seamless experience by linking data from sales, service and marketing. Colleague CRM automates routine tasks for mailings, campaigns and events. With Gedys CRM, you can track the customer journey and strengthen customer loyalty in a targeted manner.
    Contacts and emails directly into the CRM

    Contacts and emails directly into the CRM

    You can save leads, contacts and event participants directly from the mailbox centrally in the CRM. Processes, projects and sales opportunities are immediately visible - even for suppliers or the press. Ideal for quick coordination.

    Automations

    Automations that save time

    With lists, diagrams and a flexibly configurable marketing dashboard, you can keep an eye on all the facts. Whether leads, campaign status, event utilization, tasks or appointments - everything is clearly arranged in one place.

    Current marketing material

    Current marketing material

    Always provide sales and service with up-to-date brochures, presentations and references. With Gedys, you can create centralized Word and e-mail templates in a uniform corporate identity and thus relieve your team.

    Managing marketing projects

    Managing marketing projects

    Tasks, deadlines and progress on projects, campaigns and events are bundled transparently in the CRM. Automatic information and reminders keep everyone up to date.

    Quickly integrated without detours

    Quickly integrated without detours

    Integrate external information sources directly into the CRM. For events, use snapAddy or CleverReach, Evalanche for marketing automation, for example. The integration of tools for recognizing website visitors is also possible without any problems.

    GDPR-compliant

    GDPR-compliant communication

    The CRM saves the communication status for legally compliant actions. "No advertising" in the contact and Gedys CRM in marketing prevents sending. For GDPR-compliant mailings and campaigns.
    Gedys CXM/CRM brochure

    Savethe brochure and read it later

    Read the brochure to find out in detail how CRM in marketing can help you generate more leads and turn them into satisfied customers.

    IL-PDF-Datei-Dokument-document-file-download-GD

    Creating bonds with mailings

    Email marketing: a must-have in the marketing mix

    Enrich leads for sales

    • Send targeted information material or suitable offers to interested parties.
    • Keep your customers up to date with direct mailings, newsletters or event invitations and receive a wide range of feedback.
    • Filter out who has viewed your information.
    • Finally, hand over the leads with the greatest potential to sales.
    • We use email marketing and marketing automation:. All openings and clicks are visible in the Gedys CRM and are available to the sales department for further actions.

    Expand and retain customers

    • Build trust with references, practical reports or tips & tricks on products or services.
    • Offer your customers additional products, events or sales promotions via email marketing and strengthen their loyalty to the company.
    • Positive experiences are valued, lead to further purchases and thus to recommendations.
    • Good online reviews are invaluable for you. Authentic testimonials turn interested parties into new customers.

    "Working with the new tool from Gedys Intraware makes our day-to-day work noticeably easier. No more paperwork at last!"

    Bianca Hoffmann, Graphic Designer, PÖSCHL TABAK GmbH & Co KG

    To the references

    Plan and control campaigns

    Campaign process in 6 steps

    Campaigns are an important link between analytical and operational CRM in your company. Where is there potential for growth? Which target group promises success? These are the requirements that you record in corresponding campaigns. With CRM in marketing, you focus on the buyers and their buying motives.
    Define campaign

    1. define campaign

    Define a procedure and important goals. Then prepare the campaign with target groups and all information for marketing and sales.

    Define target group

    2. define target group

    Filter out your target group using analyses - or let the CRM in Marketing suggest a suitable distribution group.

    Send mailing

    3. send mailing

    Send your campaign mailing to the defined target group. Transfer initial reactions to the corresponding campaign.

    Expand campaign

    4. expand the campaign

    Extend your campaign flexibly with additional mailings or events. Each additional step increases the number of interested parties.

    Control success

    5. monitor success

    Open rates and click rates show you which content works and which contacts are particularly promising .

    Passing on leads

    6. pass on leads

    Hand over qualified leads to your team. Your employees will receive a list of potential customers who are already well informed and clearly interested.

    • Closer to the customer with events that inspire

      Whether for information and training or entertainment

    • Inspiring events remain in the customer's memory for a long time. That's why events are a particularly attractive way of building customer loyalty.

      Event management in Gedys helps you to organize and communicate your event successfully.

      At trade fairs, you can record leads digitally directly in the CRM - for a seamless process on site and in the follow-up. So no lead is lost.

    Closer to the customer with events that inspire

    Discover the benefits now

    Learn more about CRM in marketing
    Sabrina Mönnich

    Sabrina Mönnich

    Business Development

    +49 531 123 868 421

    sabrina.moennich@gedys.com

    Register for the free CRM tour