CRM for Retail

    Ensuring Competitiveness in the Era of Digital Transformation in Retail

    New Retail Concepts Driven by Rising Expectations and Global Competition

    There is a clear trend towards merging bricks-and-mortar retail and online sales to create multi- and omni-channel models.

    The influence of global online marketplaces is increasing the pressure of competition. If you want to keep up, you need to take the step towards digitalization now at the latest. CRM systems not only support you in evaluating the behavior of prospective buyers for greater success in marketing, sales and service. 

    Gedys CRM also offers enormous advantages for retailers when it comes to optimizing business processes, such as merchandise management, administration or employee planning. We are aware of the heterogeneity of the retail sector and adapt our CRM software to your individual requirements on request.

    Essential Tools for Modern Business Processes

    With CRM for Retail

    Customers and suppliers in a 360° view

    • As a hub for customers and suppliers, you need to maintain an overview of a large network of contacts, information and requests.
    • Our digital customer file offers a wide range of options for easily assigning relevant data to contacts and retrieving it in a targeted manner.

    Everything at a glance, from lead to order

    • Keeping an eye on prospective customers from the first contact through to order placement is a challenging task.
    • With aids such as status traffic lights, automatic resubmissions or escalation management, no interested party is lost.

    Respond quickly - no matter when and where

    • Customers and suppliers rely on your fast response times.
    • With the mobile CRM app, you can do this even when you' re on the move. You can view all data from the CRM at any time, even offline.

    Clear structure for smooth processes

    • Design your internal business processes simply and efficiently with automated workflows.
    • This allows your employees to glide through recurring everyday tasks. The result is a well-maintained, uniformly structured data repository.

    Analyses and reports

    • With CRM, you not only collect data, but also provide a valuable basis for decision-making and planning with dashboards and reports as well as the analysis of meaningful figures.
    • CRM for retail makes it easy for you to establish loyal retail relationships and network strongly along your retail chain.

    Digital transformation delivers measurable success

    According to the SME Digitalization Index 2024 study, 81% of SMEs see modern communication technologies and tools as an important part of their everyday working life in the future. The focus is on promoting digital communication with customers as well as the areas of security and data protection.

    In previous years, 71% of the retail companies surveyed had already reported an increase in turnover through the use of a database . The so-called digital leaders in retail were well ahead of the average of the other companies in terms of their key business figures. They generated higher revenues and came through the crisis better.

    It remains true that small and medium-sized companies should also urgently take action: Technologies such as a CRM system have a positive impact on sales figures and prevent companies from being left behind.

    measurable success with CRM for Retail

    Success with CRM for the retail trade

    Please click on the logos for more information.

    Reference PÖSCHL TABAK
    Reference Joh. Sprinz
    Reference Gustavo Gusto

    Quick start with digital processes in just a few weeks

    With CRM for Retail as cloud solution

    The digital transformation in retail is in full swing. Stay on the ball to meet the expectations of your customers. Gedys CRM for retail helps you to keep your processes up to date and offer your customers the best possible convenience.

    You gain sound insights into the behavior of your customers, can adapt your marketing measures accordingly and thus prove yourself on the market in the long term. It is also worth keeping an overview of partners, suppliers and the competition. Keep up with the times and strengthen your networking along the retail chain with our CRM for retail.

    CRM-Cloud-Solution

    Get started quickly with our CRM cloud solution

    Get started in just a few weeks with our cloud CRM solution (SaaS) and digitize your processes: With Gedys Cloud CRM, you can respond flexibly to market changes and optimize the customer experience. All data is centrally available, GDPR-compliant, and accessible at any time from any device or via the CRM app. No additional technology required; updates and hosting are included. Efficient processes and savings in time and resources ensure your company’s future-readiness.

    Register now for the CRM tour

    Get to know the Gedys CRM

    Sabrina Mönnich

    Sabrina Mönnich

    Business Developement

    +49 531 123 868 421

    sabrina.moennich@gedys.com

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