CRM for mechanical and plant engineering
Loyal customers through greater proximity
More agility and reliability in dealing with your customers' concerns
More agility and reliability in dealing with your customers' concerns
In its PwC Mechanical Engineering Barometer, the leading auditing firm PwC found that inflation is continuing to put pressure on the German economy. It identified a negative attitude towards economic development in Germany among those surveyed, with an expected decline in industry salesof -2.9%. In fact, according to the VDMA, the situation at the beginning of 2023 will be characterized by a decline in incoming orders in mechanical and plant engineering. Despite a slight easing in supply chains, there are reports of an inadequate supply of resources and an increase in costs, which will have an impact on price trends. In addition, there is a shortage of skilled workers; according to VDMA figures, 14,000 positions in mechanical engineering are currently unfilled.
On the other hand, the research and development sector should be viewed positively. According to the VDMA survey, expenditure here will increase again. The tax incentives for companies (research allowance) introduced in 2020 have been well received in this sector, writes VDI-Nachrichten. Hartmut Rauen, Deputy Managing Director of the VDMA, said: "The mechanical engineering sector is keeping up the pace of innovation and investing the additional funds in securing the future of Germany as a business location."
Strengthen your resilience with CRM and xRM:Processes digitized with Gedys CRM make it possible to work more effectively, save time, costs and resources and counteract the shortage of skilled workers. Provide users with important ERP information in the CRM system. Thanks to the JDBC or ERP interface, your sales department has access to delivery bills, invoices and open items. Connect other systems such as e-mail integration (video: CRM Outlook integration)
Use analyses and evaluations to identify promising projects and prospective customers, focus on them and ensure that you better understand and meet their needs. Because stable relationships make you more resilient in the long term.
If you use change management to introduce CRM, the software will be quickly accepted by all employees and previously set goals will be achieved.