Reference Hurco

Hurco Werkzeugmaschinen GmbH optimizes customer service, sales and marketing with the help of the CRM system from Gedys Intraware.

Hurco Werkzeugmaschinen GmbH expresses its strength of will with the slogan “mind over metal”. Behind this is the willingness to break new ground, to question boundaries and to make the impossible possible for your customers. At the same time, the concept of seeing things in life as a matter of will is deeply rooted in the company's philosophy.

The founding idea of increasing the profitability of the production of individual and very small series by reducing set-up and programming times came from one of Hurco's co-founders, Gerald Roch. “Never accept the status quo.” (Don't be satisfied with the status quo) - is one of his life mottos. And this is exactly what applies when Hurco Werkzeugmaschinen GmbH, a technology leader for 50 years, uses its strengths to take action:

1. The machines with CNC control and dialog programming enable quick learning of operation and precise production of small quantities. Hurco thus revolutionized tool manufacturing in the 1980s.
2. The company's customer base relies on the production of individual and small batches of intuitively operated, adaptable machines. The company supplies technologically leading products with precision at high speed and reliable performance - including high-quality and reliable service.
3. With the increasing service requirements of ever more complex electronics, Hurco is aware that the more optimally processes are coordinated, the easier it is to save resources in order to strengthen the focus on prospective customers in service, sales and marketing. The operational infrastructure must also be able to cope with this.

Highlights

• With the Gedys CRM software, Hurco Werkzeugmaschinen GmbH digitized, optimized and automated numerous processes in service, sales and marketing. This means that nothing stands in the way of new innovations for customers or in-house.
• The system was adopted in large parts of European sales and is now affectionately known within the company as H.I.S (Hurco Information System).
• There is no end in sight to the collaboration. The Hurco and Gedys Intraware team believes in a living CRM that grows with new challenges and insights.
• For example, Hurco holds regular meetings at which any problems that arise and new optimization ideas for the CRM system are collected and then discussed, planned and implemented together with Gedys Intraware.
• For example, the integration of spare parts management, accounting, purchasing and warehousing is already on the horizon. In this way, both companies are constantly learning together and the CRM is gradually growing with them.

„With its great commitment and precise implementation in the CRM software, Gedys Intraware has shown that we share an iron will to succeed.“

Christian Ilg, Director Sales Support of Hurco Werkzeugmaschinen GmbH