What is a customer database? Solutions and advantages

With a customer database, you can record and manage your customer addresses and contacts in a structured and clear manner.

Unfortunately, valuable customer information, such as information from phone calls, emails or minutes, is often not recorded centrally. It is often scattered in different systems, folders or in the heads of employees. As a result, a lot of important data is lost in day-to-day business. For this reason, many companies are faced with the question of which system best supports their processes if they want to set up a customer database.

Advantages of a customer database?

Thanks to the customer history, the information is permanently and centrally documented.
All authorized employees have access to the customer files and use a uniform database.
All communication and processes are customer-centric.
You can resolve customer queries more quickly thanks to transparent information, which increases customer satisfaction.
Your customer advisors are relieved and work more productively.
The networked knowledge about your customers increases your sales opportunities.

What can a customer database do?

A CRM customer database in which you can store your customer information in a structured way can help. This is because it allows you to collect all customer processes permanently and centrally for all users.

You can then use the customer history to track all communication with your customer. However, it is important that all company employees maintain the customer database.

Your customer database:
On-premises or in the cloud?

Do you want to create a customer database? Then you have various options for operating your database. A cloud CRM solution requires the least amount of effort to set up and is billed monthly according to the number of users. It is therefore available quickly and flexibly. With such a solution from the cloud, you should pay particular attention to data protection and a transparent pricing model.

You also have the option of installing the database on your own server. In this case, you will need the appropriate expertise or specialist staff to manage it. On the other hand, you have the advantage of being able to use existing resources.