What is a no-code CXM platform?
The most important facts in brief
No-code platforms are changing application development through the principle of"configuring instead of programming". The technology enables companies to create customized business applications efficiently and without in-depth programming knowledge. This greatly reduces the time required for development, freeing up valuable resources.
Customer Experience Management (CXM) is a holistic approach to managing and optimizing the customer experience across all points of interaction within a company. In a business environment with rapidly changing requirements, a no-code CXM platform provides the agility needed to focus on customer needs and remain competitive. It enables quick adaptations that are crucial for long-term success in business.
What does the term no-code mean?
From its origins to today
The zero-code approach was developed a few years ago to make software development easier and to enable users without programming knowledge to create their own applications. This was based on the technologies of web construction kits and WYSIWYG editors (What You See Is What You Get). Later, the term "no-code" was used to make it even clearer that programming is not necessary. Nowadays, no-code development environments usually offer a user-friendly interface that often includes drag-and-drop functions and pre-built components. Their aim is to speed up the development process and compensate for resource bottlenecks.
How secure are no-code platforms?
Comparison with individual software development
Security is a key concern when using no-code platforms. Contrary to what might be assumed, custom software - i.e. handwritten code fora company's specificrequirements - is often actually less secure than platform code.
Selection and introduction
Consider the following points when choosing your CXM platform
- Ease of use:
Is the user interface intuitive? Are video tutorials, a manual and training offered? Training for employees and clear processes for using the platform are crucial for success. - Integration:
What does the connection to your existing systems and data sources look like? Does this involve a lot of effort or are there already ready-made interfaces that speed up the connection? - Scalability:
Does the platform of your choice have the ability to grow with your business? - Maintenance and support:
What is the update regularity like? What about the availability of resources and support from the provider? - Planning:
Implementing a no-code CXM platform requires careful planning. Does the vendor of your choice offer advice and support for the entire process?
- Cost of use and additional costs:
The cost of no-code platforms varies depending on the vendor and feature set. Which is the best pricing model for your company? Also check what fees are charged for extended functions and support services. You can find out more about this in the next paragraph.
What does a no-code CXM platform cost?
What do license fees depend on?
The license fees for a software platform depend on several factors related to the type of licensing, usage and the specific requirements of the user. Here are the most important aspects that influence the amount of license fees:
1. type of license
Perpetual licenses: Here, the user pays once for the right to use the software for an indefinite period of time. These models are usually more expensive to purchase, but offer long-term cost savings. However, updates are often not included.
Subscription models: Users pay monthly or annually for access to the software. These models are widespread nowadays, especially with cloud-based solutions (SaaS) and allow for a more flexible cost structure.
2. number of users and devices
License fees can vary greatly depending on the number of users or devices accessing the software. There are models such as named-user licenses, where each user has their own access, and concurrent, floating or network licenses, which allow a certain number of simultaneous accesses.
3. intensity of use
With variable remuneration models, the fees can be calculated according to the actual use of the software. This can be based on transactions or service availability, for example.
4. type of software
The complexity and functionality of the software also influence the license costs. Complex systems often have higher fees due to their extensive features and customization options.
5 Implementation and maintenance
Installation and ongoing maintenance costs typically include one-time setup fees and regular maintenance fees to ensure that the software remains up-to-date and functional.
6. additional functions and support
Some software providers offer additional functions and support services which, if not booked and billed as an option, may result in a higher license fee level.
Platform as a Service (PaaS)
What does this mean?
Platform as a Service (PaaS) is a cloud computing model that provides users with a complete platform to develop, deploy and manage applications. This service provides all the necessary resources, including infrastructure and development tools, without users having to worry about hardware or software.
While Infrastructure as a Service (IaaS) offers users access to virtual machines and storage without providing a complete platform, Software as a Service (SaaS) is geared towards end users and offers ready-made applications via the Internet (= working in the browser). PaaS, on the other hand, offers tools specifically for configurators and developers to create business applications.
Main features of PaaS
- Development environment:
PaaS offers an integrated environment for application development, including tools for development, testing and deployment. - Scalability:
platforms are designed to be easily scalable, which means that companies can increase or decrease their financial and human resources as needed. - Usage-based billing:
Users only pay for the technological resources they actually use (such as storage space or CPU power, for example), which makes PaaS cost-efficient. - Maintenance:
The cloud provider takes care of infrastructure maintenance and software updates so that users can concentrate on programming or configuration.
