Reference Meggle
With Gedys CRM, the fully integrated solution for sales, marketing, product development and service, Meggle optimized several departments at once
The Meggle Group, based in Wasserburg, Bavaria, employs around 1,700 people and has an annual turnover of around 560 million euros. It is active in all areas of milk and whey production: The companies in Germany and Eastern Europe produce dairy products for end consumers and food manufacturers on the one hand and supply the pharmaceutical industry with products such as pharmaceutical lactose on the other.
In recent years, Meggle has endeavored to break away from internal system silos and develop an integrated, automated IT infrastructure. Strongly form-based processes and existing CRM databases made business and marketing analysis difficult. More efficient collection, analysis and processing of data should have a positive effect on the development of new products and sales opportunities. Operational costs and the administrative burden on staff were to be reduced and a holistic customer relationship management system established.
„The system is much more than a simple platform for communication, it is the heart of our IT infrastructure that drives both our quality management and CRM function.“
Christoph Adler, Meggle, CRM project manager
Highlights
- the CRM brings together all of Meggle's relationship data in a single environment and makes it available to the entire company
- the intuitive user interface requires little training
- Meggle can respond more quickly to inquiries thanks to the more efficient internal flow of information
- operational costs are reduced through process automation and tedious administrative tasks are eliminated, leaving more time for more important tasks
- money is also saved on external services thanks to the flexible environment, which can be adapted to internal requirements by the company's own staff
- All important information is clearly compiled for the sales department, making it easier to manage the large number of customers
- Analysts and management benefit from powerful reporting tools that can be used to develop targeted campaigns that meet the needs of prospective buyers
