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    Successful campaign management - this tool helps

    Campaignmanagement for successful marketing

    Successful campaign management requires a good knack for planning and organization. This means that a campaign is planned, implemented and evaluated in concrete steps.

    Essential in campaign management:
    The right target group and database

    The once popular scattergun approach of reaching as many people as possible impersonally is no longer successful. Campaigns that only selectively address a certain target group therefore offer far greater potential.

    In order to address the right target group with a campaign, you need a system with as comprehensive a database of customers and prospects as possible that can provide analyses for the upcoming campaigns. Ideally, this system integrates marketing and campaign management seamlessly into existing customer management.

    The advantage of an integrated solution is not only that existing customer data can be selected precisely and taking into account the latest findings on customers, but also that communication with existing and potential customers is directly integrated into the system as part of the campaigns. Sales and other areas connected to the system, such as customer service, benefit directly from this information.

    How does campaign management help marketing?

    Good campaign management supports the marketing department in planning, implementing, controlling and evaluating the campaign.

    These include:

    • Plan content and action steps, e.g. mailings, events, telephone campaigns
    • Organize internal distribution of tasks
    • Planning and monitoring budgets
    • Maintaining an overview of many campaigns and channels (multi-channel campaign management)
    • Automating campaign elements, e.g. sending mailings and follow-up actions such as telephone campaigns
    • Transferring information, e.g. to the sales department for further processing
    • Processing feedback from the target group
    • Success measurement

    Campaign management helps with continuous optimization

    Campaign management does not end with the end date of the respective campaign - this naturally includes analyzing what went well and badly in the previous campaign. With good campaign management software, you can, for example, view and analyze the degree of target achievement, budget usage, survey results or feedback from sales in order to optimize your next campaigns.

    Campaign management with Gedys CRM

    Campaigns are an important link between the analytical and operational CRM in your company. Where is there still potential for growth? Which target group promises the desired success?
    You can creatively record these requirements in corresponding campaigns. With full concentration on the customer and their buying motives.

    The digital process support in Gedys CRM makes it possible.

    Plan and control campaigns with
    CRM in marketing

    From lead to customer! You will see how you can track, develop and acquire leads with clear campaign management. Fast processing, evaluation and control.

    Watch the video now
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