If you are looking for the perfect marketing tools for your team today, you will quickly be overwhelmed by a flood of different applications for all kinds of individual cases.
Table of contents
The MAP marketing tool is software that automates email marketing processes and collects data for evaluation.
This data is then usually synchronized with your CRM system in order to assess the success of the measure and follow up leads in sales.
For example, campaigns can be easily planned, implemented and evaluated using the conversions from the link with the CMS marketing tool.
Tool 4: Digital asset management (DAM)
With the marketing tool DAM software, you can manage all your media data centrally and clearly for all employees. By adding metadata, the content resources are easier to search and all employees can access additional information about the file in question. This supports compliance with a uniform design and content strategy and makes the content generation workflow more effective.
What you need to consider for an effective workflow
In order to make the workflow in your marketing team as efficient as possible, the integration of the selected marketing tool is particularly important. Especially if you want to use several marketing tools. The data between your systems should be synchronized so that the information can be used as holistically as possible and work steps for manual transfers between separate applications can be saved. The consolidation of all data in the CRM is of great importance for customer-centric work.
This means that when purchasing the various software and marketing tools, you should pay attention to existing standard interfaces (Application Programming Interface, API), which greatly simplify the linking of the systems or offer a high degree of individualization. You should also focus on the simple expandability of the software, because technologies are developing rapidly, just like your company today.
Optimal workflow with Gedys
After 35 years of experience as a CRM software provider, we know the importance of a smooth workflow in day-to-day business. Our CRM software offers you numerous functions that go beyond the capabilities of a classic CRM and lead to tools such as MAP (CRM in Marketing in conjunction with CleverReach) or DAM (Gedys Knowledge). In addition, the modular structure allows you to tailor the system to your individual needs.
The CRM is usually the leading system in customer communication and lead generation, from which you and your employees primarily operate. The integration of existing or new software into the CRM system and thus the creation of an efficient workflow is important to us and we will be happy to implement it for you.
Plan and control campaigns with
CRM in marketing
From lead to customer! You will see how you can track, develop and acquire leads with clear campaign management. Fast processing, evaluation and control.
