Who needs CRM is a question that many companies ask themselves. The ideas of customer management and customer loyalty are not new. Nevertheless, many companies still live with home-made address lists in Excel. Here we show why this is no longer enough.
CRM is needed for central data storage and transparency
Conflicts arise at the latest when several people want to use an Excel file at the same time. And if communication with the customer is required, the next problem is already waiting: What did the colleague who is now on vacation agree with the customer two weeks ago? What information material has the customer already received? These are simple questions that are not so easy to answer without a CRM system.
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Is your current CRM system not sufficient or do you not yet have a CRM at all?
Benefit from our know-how and experience. Our CRM experts are available to answer your questions about resilience with CRM. If you are not yet using CRM, we also recommend downloading our free e-book on CRM implementation:
