Once a company has reached a certain number of customers, it becomes increasingly difficult to maintain an overview in the data jungle. From a certain company size, the introduction of CRM programs is therefore essential in order to be able to respond to the many different characteristics and needs of customers.
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CRM programs are used to support the optimization of customer relationship management through the structured recording of all relevant customer data and processes. In addition to customer-related processes, modern CRM systems also support the comprehensive networking of all players involved in customer relationship management, such as the employees of different company divisions, but also the partners involved.
In addition to supporting CRM processes, CRM programs also increase their efficiency: for example, offers can be created for individual customers or customer groups in line with requirements and duplication of work can be avoided. Transparency within the company also benefits from CRM systems.
In which areas can CRM programs help?
CRM programs primarily support the Sales, Marketing and Service & IT departments, as these involve direct customer contact.
CRM programs in sales
CRM systems can give you the edge you need to successfully close deals, especially in this competitive business. With the help of CRM software, you can be informed about a customer's situation at all times so that needs can be identified and suitable solutions delivered.
Sales analyses integrated into CRM programs also provide answers to questions such as how things are going in which area, what the sales forecast looks like, which topics are occupying the sales team or where the future is heading.
CRM in sales >> read more
CRM programs in marketing
CRM programs can also help to consolidate the right coordination and maintain an overview of various marketing activities.
Some CRM programs also help with e-mail marketing: newsletters can be sent more easily, success measured and the results forwarded to the sales department for further processing.
CRM in marketing >> more info
CRM programs for service & IT
Customers want good customer service. CRM programs can be used to optimize complaint management, call centers or service performance, because requests of all kinds, solutions and the associated correspondence can be managed quickly and easily.
Some CRM programs also include customer self-service. Customers can create service tickets themselves and view status information. CRM software thus saves a service team time for recording and providing information on the processing status.CRM for Service & IT >> learn more
CRM programs: Example Gedys CRM
If structure is to be brought to customer management, CRM programs are the best way to find your way through the data jungle. Before deciding on a CRM system, however, you should first be aware of your own CRM requirements: The CRM software should fit the company and be suitable for the respective area of application. You also need to consider whether you should purchase a standalone solution, a group solution, a cloud service or a customized CRM.
Gedys Intraware offers you a versatile range for this. Both for various industries and different departments such as sales, marketing or service & IT.
CRM-SOFTWARE-BROCHURE
In our CRM software product brochure you can read, among other things, how you can optimize processes and increase your turnover by focusing on your customers and optimal teamwork between marketing, sales and service.
