Specifications for software implementation
Shaping the future: How to make your specifications flexible enough to master upcoming CRM challenges
Do you want to introduce software such as a CRM system? Then the requirements specification is one of your biggest pillars. However, just like customer wishes and technical possibilities, the requirements for a specification sheet are constantly evolving. Ideally, it is not a rigid set of rules, but offers the necessary flexibility to master future CRM challenges. How can this be achieved? Find out more in this article plus a specification template for your CRM selection.
Table of contents
What is a specification sheet?
A specification sheet is a document that is used in project management such as CRM implementation. It defines requirements and services to be provided and breaks them down for potential providers. It is therefore also known as a requirements specification or requirements catalog.
Alongside the requirements specification, it is central to the planning and implementation of a project - for example, a software launch. The requirements specification is an important communication tool for sales, purchasing and project management. This is also because it forms part of the contract between you as the client and the provider.
Overall, it is the most important document for the detailed work on the project - for you and for the provider. It contains precise descriptions of the tender, the order and information to clarify legal parameters.
As the person responsible for the CRM project (also known as the CRM manager), you are usually responsible for creating the catalog of requirements. The requirements specification for software should include the following content:
- a project description
- a description of the initial situation
- the objective
- expected interfaces and integrations withother software products
- responsibilities
- requirements
- a glossary if necessary
You will find out how to create the requirements specification in the following chapters. But first, let's take a look at the difference between the requirements specification and the mandatory specification in order to distinguish the two important documents from one another.
What is the difference between a requirements specification and a functional specification?
Specifications and functional specifications are part of the contract between you and the provider. It is therefore important that the specifications are drawn up in good time at the start of the project. But what is the difference between the two terms?
It's simple: you create the requirements specification with your team, the provider creates the functional specification. The content can be completely the same, with the provider simply adding an estimate of the date and price. The implementation of the requirements (i.e. the burdens) in the necessary planned activities by the provider(obligations) are binding for both parties and part of the contract.

The function of a requirements specification
The requirements catalog combines several functions. As the main medium of communication in tenders, it serves as a guide for providers and you for the project processes from planning to implementation. In addition, this guideline determines the presentations (pitches) in the comparison of providers. For this reason, it usually contains a detailed list of requirements. Other important functions of a specification sheet are
- Avoidance of misunderstandings
- Securing the course of the project and the project ideas
- Identification of weak points and open questions
- Definition and clarification of objectives
- Increasing efficiency and productivity
Who draws up the specifications? Example of CRM software implementation
If you want to introduce a product - such as CRM software-numerous departments and people are involved. In our experience, it is best to involve all stakeholders in the requirements analysis at an early stage. Possible groups involved in the introduction of CRM software include IT:
- Specialist departments
- User
- Management
- Sales department
- Project Management
- Marketing
A kickoff workshop is a good way to collect the respective requirements and wishes with the stakeholders. A lively discussion is desired. The easiest and most efficient way is to use an example as a basis. Would you like to introduce a CRM system and write a specification sheet? Then you are welcome to use ourCRM requirements overview checklist!
Very specific: consider CRM trends in the specifications
Introducing CRM software is a project in which highly topical trends play a central role. The risks are obvious: outdated requirements can lead to you settling for software that does not cover all the technical possibilities that would be useful for your company. A requirement specification adjustment is therefore the best way to reliably find the right product. Here you will find the most important CRM trends and what they mean for your requirement specifications.
Personalization
Trend:
Customer centricity is becoming increasingly important. This includes companies offering personalized experiences. Buyers and the like want you to remember what specific wishes and challenges their company has. If you offer this, you will strengthen customer loyalty and secure long-term sales.
Customization:
The specifications should clearly state the requirements for the personalization of customer interactions. In the simplest case, the solution offers a holistic overview of the history. AI-supported functions also allow this data to be analyzed in order to create forward-looking offers.
Automation and AI
Trend:
Automation, particularly through AI functions, is one of the most important trends worldwide - including in the field of CRM software. Automating processes here means saving resources (keyword: shortage of skilled workers) and increasing efficiency.
Customization:
Just as with personalization, it is crucial to be specific about the requirements for automation. Also consider the status of the departments in your company: Sales, project management and marketing must be able to use the AI functions holistically. If necessary, request training and define the framework conditions for the CRM software implementation by the provider in the specifications.
Mobile CRM for remote work
Customization:
Ideally, your specifications should contain definitions for integrating the software into your company's remote working environment. Consider topics such as security, device types and availability.
Data protection and compliance
Trend:
The protection of customer data is not a new trend, but the requirements in this segment are constantly increasing. New regulations on the one hand and new threats on the other make it essential to use CRM systems with the highest data protection standards.
Adaptation:
Dedicate a separate paragraph in the specifications to the topic of data protection. Possible topics are: Encryption, audit trail functions and mobile usability here too. If you are active worldwide, the CRM system should cover international regulations accordingly.
Integration into your business applications
Trend:
CRM software implementation is not about an isolated system in your IT landscape. Rather, different solutions work together seamlessly in a modern tech stack. The integration of CRM into existing systems is therefore an important issue.
Customization:
Define the extent to which the CRM should work with other solutions such as the ERP system, marketing tools and e-commerce services. This helps providers to provide suitable interfaces.
Create a specification sheet: Step by step to the goal
When drawing up a specification sheet, consider the level of detail required for each individual point. In general, decisions that are left to the discretion of the provider do not need to be included in the specifications. It is always advisable to base your decisionson the level of knowledge of the provider or the reading third party in order to go into the necessary level of detail. To help you, you can ask yourself the following questions about the respective points:
- Which points are essential?
- Which aspects are relevant but not absolutely necessary?
- How much freedom does the provider have? Which details are more restrictive?
In principle, some contents of the specifications are optional - such as possible product tests or milestones. Others, on the other hand, strongly influence the success of the project - they should not be missing.
Aspects that should definitely be clarified are
- Dates & locations
- Budget & payment terms
- Trial runs and test operations
- Delivery
- Contact for queries
Specification structure: What to include
The structure may differ from case to case, but DIN 69901 is a very good guide. The federal government's V-Modell XT for IT projects provides further guidance. According to this, it makes sense to choose the following structure for the requirements catalog:
1. introduction to the project:
Useful content includes a rough definition of objectives, a desired process and a schedule. If there are important deadlines or delivery and action locations, this should be particularly well marked and secured in the requirements specification. Details on the delivery date, handover process and those involved in acceptance should also be clearly defined so that the contractor can adhere to these points.
2. description of the initial situation:
This is where you describe the current state of the project and planning. It makes sense to partially familiarize potential suppliers with the project and describe the objectives and background. Anyone who reads the specifications will recognize which problems exist and which tasks need to be solved. We also recommend explaining the course of the project when you draw up the specifications. This allows you to schedule the next steps efficiently.
3. description of the target state
Draw as precise a picture as possible of the target state and formulate details of the project's objectives and desired results. The difference between the actual and target state then results in everything that is to be done and is explained to the provider in the next step.
4. definition of responsibilities
In this section, you define responsibilities.
5. description of services
Now it gets specific: you describe important points of the scope of services. Define all requirements clearly to prevent misunderstandings. If all points are precisely specified, there will certainly be fewer problems in the subsequent work process. If necessary, also definethe respective areas of responsibility. It is also important to specify the extent to which the product is to be tested or checked before acceptance (pilot operation) and which certifications are required for commissioning.
6. general conditions
Specific requirements regarding materials, resources, standards or risk management are set out in the framework conditions in the specifications. Here you also have the option of setting special conditions-also with regard to remuneration. As the cost estimate is part of the specifications and therefore also part of the contract, it must be clarified in advance what fixed or flexible budget is planned for the project. If there are conditions for payment, this should also be clearly formulated in the specifications, as the contract between the client and the contractor ultimately results from this.
7 Appendix
In the appendix of the specifications, there is space for explanations of terms or technical language as well as abbreviations used in the main section. In the simplest case, the possible scope of a requirement specification ranges from a list of prioritized requirements to precisely defined wishes over several pages.
Conclusion: The requirements specification as a guarantee for project success
Project managers want long-term success and high efficiency-that's no secret. In our experience, however, many underestimate the central role that the specifications play. By involving all stakeholders and recording the requirements in a structured manner, you lay the decisive foundation for the success of the project and an efficient comparison of providers. If you would like to introduce a CRM system, you are welcome to use our questionnaire as a requirements specification template.
Checklist CRM requirements & specifications
What requirements must your CRM system fulfill? Select your desired functions, processes and interfaces. Determine the basis for successfully comparing different providers.
